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How Google deals with their own SEO

chris

Top Contributor
Nice and quick read about how the big G treats SEO internally.

We at Google own 7,000 websites that are managed by hundreds of product and marketing teams all over the world. Over 200 changes are made to these websites every single day, all of which could potentially affect a site’s SEO.

<snip>

That’s why we’ve put in place a cohesive website SEO strategy that we can rely on no matter what fresh changes are introduced — and that anyone else with a website can learn from.

<snip>

After we fixed one common AMP error on a number of URLs, those impressions increased by 200%. We also found that improving our content overall may have led to us being selected more often for featured snippets, which led to an additional 1,000 impressions a day.


The full article is here:

https://www.thinkwithgoogle.com/advertising-channels/search/google-website-seo/
 

snoopy

Top Contributor
Are they pretending to have some type of Chinese wall? A couple of phone calls is how they would do their SEO on anything important.
 

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