James
Top Contributor
The Coca Cola Australia campaign run recently is a great example of how you can link up offline with online, If you have not seen the campaign I have done a bit of a write up here:
http://jamesnorquay.com/the-share-a-coca-cola-australia-campaign-a-fantastic-viral-campaign/
http://jamesnorquay.com/the-share-a-coca-cola-australia-campaign-a-fantastic-viral-campaign/