Did you spot the shifts in Google SERPs this week? WebmasterWorld Members are renowned for their astuteness and observations, and have been reporting changes to Google SERPs in our September 2015 update thread. Google has remained tight-lipped over what these changes might be, so it’s pure speculation as to whether it’s a test, or something more noteworthy, but what’s clear is that it’s been the most significant change in quite a few weeks. A number of suggestions for the name of this change including, “Equinox” as it happened around the time of the equinox. However, often, it’s best not to name changes, especially if they are just tests.
As Google have remained silent on this update, it’s quite likely it was a test, although Google have been much quieter on commenting on updates, tests and changes in recent times.
Find out more in our September Google SERPs Update thread.