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Google Search Tweets about Domain Names in SERPs

chris

Top Contributor
An old topic, but a good discussion:

Recently, however, Google announced that domain names and site icons would be shown in search results. In response to a tweet about the change, Danny Sullivan, the Public Search Liaison at Google commented about the importance of domain names while answering a question on Twitter:

Domain names are the most important part of URLs; these haven't been removed, because we agree this is important to show.

Be sure to check out the comments too:

https://domaininvesting.com/google-search-liaison-tweets-about-domain-names/

https://twitter.com/dannysullivan/status/1218156697811922944

As mentioned in the above article, Google have rolled out favicons in the SERPs as discussed previously.
 

ttfan

Top Contributor
It seems the favicons are gone again, but the domain remain. Google is probably still testing the impact of the changes.
 

ttfan

Top Contributor
I thought they were useful in seeing which results came from the same site. Matching icons is a lot quicker than checking URLs.
 

snoopy

Top Contributor
Google is probably still testing the impact of the changes.

They are testing the limits of what they can get away with. How to make paid ads confusing similar to organic lists so more people click ads rather than organic, and how to further push those organic listings to obscurity. Seems like the backlash this time was too great and now they are having to backtrack again.

This is all politics, the aim being to keep pushing on the revenue growth gas whilst only collecting trivial fines. As long as they can avoid getting split up for abuse of market power all is good.

Despite Google's attempts they only have one successful business, PPC, and so they have no other levers to push other than this.

Screen Shot 2020-01-29 at 3.45.56 pm.png
 

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