What's new

Google Search Quality Guidelines Update

chris

Top Contributor
This is the first update since July 2018 and well worth a read if you haven't seen it before. It outlines how Google's quality team evaluate websites and results pages.

The updates add guidelines on content expertise and interstitial pages, while lumping “E-A-T” in with “Page Quality.”

On Thursday, Google updated its Search Quality Evaluator Guidelines for the first time since July 2018. The refreshed guidelines add more detailed directions regarding interstitial pages and content creator expertise, and buckets “E-A-T” (Expertise, Authoritativeness, Trustworthiness) within “Page Quality” in certain sections.

Why we should care. The Search Quality Evaluator Guidelines are what human quality raters use to evaluate websites and SERPs. They don’t directly affect rankings but their judgments are used to improve Google’s search algorithm.

You can read the guidelines here:
http://static.googleusercontent.com...s/assets/searchqualityevaluatorguidelines.pdf

..and the latest changes/differences here:
https://searchengineland.com/google-updates-search-quality-evaluator-guidelines-317189
 

Community sponsors

Members online

No members online now.

Forum statistics

Threads
11,048
Messages
92,224
Members
2,197
Latest member
DavidS.

Industry and community links

Top