Geo Location

[helloworld]

Wondering if anyone has much experience in geolocation. A client has a fairly successful ecommerce website based in Australia. He get a lot of visits from the EU but they don't convert very well.

As he has relations and distributors in Europe he has bought the .eu extension of his domain and wants to recreate his website on this domain and redirect all eupoean traffic to this new store.

He is using Magento. I have found the following bits of info on the redirect:

http://www.demacmedia.com/magento-commerce/storewebsite-redirection-based-on-geoip/

http://www.magentocommerce.com/magento-connect/georedirect-1.html

His current traffic levels on the .au are in excess of 100k uniques per month. What are some other best practices so we don't hurt the current site?

 

[James]

You can redirect .eu users to a separate part of the website with EU specific affiliate or partner content on the site.

Its not hard to do you can even set up up so its sitting on a custom sub domain in GWT to further improve global targeting.

 

[helloworld]

You can redirect .eu users to a separate part of the website with EU specific affiliate or partner content on the site.

Its not hard to do you can even set up up so its sitting on a custom sub domain in GWT to further improve global targeting.

Cheers, James.

Because they have a .com.au they want all clients to go to the www.eu website

Technically this wouldn't be a sub domain ? Unless there is something I am forgetting here?

Is there a way to avoid duplicate content issues in this instance? I haven't done this before which is why I am asking and obviously don't want to mess up all the good work that has been done to get them to a million dollar business with SEO on the .au site.