Was talking to someone today and they said that Fairfax Digital (internet business unit that publishes the web sites of major newspapers SMH.com.au TheAge.com.au AFR.com) has become an investor and partner in operations at OMG (fomerly boomerang.com.au) in the last couple of weeks. Haven't seen it published anywhere yet but the Fairfax logo is now on the http://www.omg.com.au web site. Massive news.