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End User Cold Calls

Discussion in 'Newbies' started by ScottNugent, Oct 18, 2012.

  1. ScottNugent

    ScottNugent Membership: VIP

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    Hi guys,

    Just curious - do any of you recommend cold calling when selling to end users instead of emailing?

    I've made two low-mid $XXX sales in the last week and both started with a phone call.

    However I have also had a lot of people promise to ring me back and never get back to me.

    Very interested on feedback from some experienced sellers :)
     
  2. Mark

    Mark Membership: VIP

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    A call is a hundred times better than an email - but more time consuming of course. I would suggest emailing then following up with a phone call.

    An email just looks like yet another spam SEO email - it's extremely hard to get the somewhat complicated message across in a short and succinct email, yet a phone call you have more chance to get your point across.
     
  3. DnEbook

    DnEbook Membership: VIP

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    Large or small companies?

    Are you asking for the business manager or the advertising manager?
     
  4. DavidL

    DavidL Membership: VIP

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    auDA Member:
    Yes
    Still very hard. People can sometimes take ages to fully grasp that a domain name has value.

    But I agree, a phone call is your best bet with a single approach.

    I reckon best approach in this order:

    1) phone call
    2) followup email with links to online resources
    3) leave it a day or so to absorb
    4) follow up with a further phone call or email.

    I guess the key thing is it's a new concept to most endusers so will always take time to sink in, even if you do get the point across.
     
  5. Honan

    Honan Membership: VIP

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    auDA Member:
    Yes
    If I offered to cold call potential end users on your behalf, how much would you pay me per call?
    Would you pay me a bonus per completed sale? What percentage?
     
  6. ScottNugent

    ScottNugent Membership: VIP

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    Thanks for all your great replies guys!

    This is my problem. I do have a pretty good sales template but I'm just not getting the replies I think some of these domains deserve. A call shows them I'm a real person and I'm willing to work with them.

    Both large and small. If it's a small company, I ask to speak to the business manager, if it's large, I ask to speak to the IT Website manager. What do you suggest?

    I agree, I did this exact process recently with a fairly good domain. However, I only approached one company so it wasn't as time consuming.

    I have absolutely no idea on the going rates for these things. Someone help?
     
  7. findtim

    findtim Membership: VIP

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    i'm doing snail mail ! yep snail mail and its working.

    they are phoning me.

    i got a copywriter to do up a short speil and then i post it .

    i do alot of research to make sure i address the single page A4 folded to fit a DL envelope to the person, address hand written envelope.

    i'm getting a 30% response rate, pretty good i think, about a 10% success rate, once again pretty good i think.

    for the other 70% i then hit the phone but they are very difficult to get a hold of so it then gets messy in that you keep phoning and then they think you are harassing them !

    i pick the most likely to buy, based on research, make 2 calls if they don't respond then start going down the list, if i don't sell i don't care.

    tim
     
  8. Blue Wren

    Blue Wren Membership: VIP

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    Some great info and tips in this thread.

    Thank you contributors. :)
     
  9. ScottNugent

    ScottNugent Membership: VIP

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    Thanks again guys. Great tips Tim. I was thinking about snail mail so maybe Ill try it one day!
     
  10. findtim

    findtim Membership: VIP

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    i believe the success is because of the hand written envelope, OOOHHH not to mention the stamp, its a real stamp not a piece of paper glued to the envelope..... always use a stamp. the persons NAME is on it and also on the proposal, it directly targets them and there is no mistake about it as we actualy do slightly change each letter to them even though its printed but i sign the letter in INK, i print the proposal in black and sign in blue ink.

    the HARDEST thing in sales is geting to the decision maker, NOBODY can tell your story other then you.

    tim

    ----------
    now the story

    i walked into a business selling radio advertising back in 2000, lets call it "dubbo dentist" as that what i alway use as i have never met a dubbo dentist.

    the business is called "? tim connell dentist"

    this woman comes and greets me and i say "is tim available" and she says "no, but i am the practice manager so you can talk to me"

    what would you do?

    i then went and gave her my radio advert speil and she bought it, that meeting has resulted in over $100K in website dev sales because of her referals once after left the radio business. the message is "don't disregard anyone you are talking to for a sale" if you need to get to the top dog then you have to go through the staff to get there.

    sales isn't easy, but i think that most successful sale people will agree on a few things:

    1) its a numbers game
    2) keep going back
    3) rejection is not personal to you
    4) BELIEVE in your product
    5) be prepared to walk away

    i'm sure others can add to this list

    tim
     
  11. Cooper Mills DomainLawyer

    Cooper Mills DomainLawyer Membership: VIP

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    auDA Member:
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    good point Tim, it is sometimes the assistant that makes the real decision, for example our practice manager has a discretion with things she has authority to buy
     
  12. Honan

    Honan Membership: VIP

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    auDA Member:
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    Can you save me the phone call and ask her does she want to buy practicemanager.net.au ? Oh hold on, it is not registered and now I will need a lawyer if I register it intending to sell. Damn.
     
  13. Cooper Mills DomainLawyer

    Cooper Mills DomainLawyer Membership: VIP

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    auDA Member:
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    hahah, Honan you can ring the boss direct :)