Domains and Calls To Action - 53 Grand Final Ads

[chris]

Adrian Kinderis from ARI Registry Services talks about Calls To Action and the importance of domains used in advertising during the major sporting events such as the AFL and NRL Grand Finals.

He discusses his analysis of 53 commercial ads aired during both games.

Melbourne, Australia – 29 October 2013 - What is the best call to action to use in television advertising? Should marketers send viewers to a domain name or encourage a conversation through social media?

Adrian Kinderis, CEO of ARI Registry Services, recently spoke with Sean Callanan from Sports Geek about how advertisers in Australia used the 2013 AFL and NRL Grand Finals to engage viewers, deliver a compelling message, and most importantly generate a call to action.

He also talks about social media, new TLDs and using "search for us" as part of a campaign.

http://www.ariservices.com/news-Podcast_Grand_Final.php#!

Cheers,
Chris