Domain names are king - SmartCompany Article

[chris]

Domain names are king: What SMEs need to know and learn from the Melbourne IT-New York Times debacle

“There is some research which shows up to 40% of domain names are renewed on the day they expire, so this is often an issue because small businesses can have record keeping issues.

“A change in staff means those records are misplaced and forgotten about.”

Registering domain names is often seen as a chore, and the infrequency of purchasing means it’s often forgotten about.

But as McKinnon elaborates, domain names are a critical part of doing business – so much can go wrong business owners don’t even know about.

http://www.smartcompany.com.au/info...-the-melbourne-it-new-york-times-debacle.html

Also, more info on the Melbourne IT/New York Times hack can be found here:

https://www.dntrade.com.au/general-domain-discussion/8205-melbourneit-weak-link.html

Cheers,
Chris