Dick Smith website and domains for sale

[atom]

The Dick Smith website, domains and customer list is up for sale, I wonder what the details are for something of this size?

http://www.smartcompany.com.au/fina...websites-and-customer-databases-up-for-grabs/

 

[Shane]

It will be of most value to someone like Kogan or JB. They can redirect a heap of traffic, maybe get some link juice and add thousands of email addresses to their mailing list.

Option 2 would be that someone else buys it and tries to continue running it as an online-only retailer. That's what happened with 'Wow Sight & Sound' a few years back when they went under.

 

[atom]

Spot on Shane, Kogan has bought the rights to all of the online IP for an "undisclosed amount".

 

[Shane]

He was always the most obvious buyer.

I'm sure when he started his business in his garage he never dreamed that he'd eventually be the owner of one of Australia's most iconic electronics retailing brands. He's done okay...