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David Jones new website

Discussion in 'Resources & Success Stories' started by neddy, Nov 4, 2012.

  1. neddy

    neddy Membership: VIP

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    Saw this article in The Age about how DJ's is trying yet again to come up with a competitive online model. (They've tried a couple of times previously - and failed miserably).

    The quote below shows their intent - 90,000 product lines when they relaunch next week. :eek:

    DJ's boss is Paul Zahra.

     
  2. FirstPageResults

    FirstPageResults Membership: VIP

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    auDA Member:
    Yes
    Will be interesting to see if they have managed to work it out this time.

    Surely they have taken an in depth look at other full price, big range online retailers like The Iconic and learnt a thing or two
     
  3. SAXIE

    SAXIE Membership: Community

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    This reminds me of Harvey Norman, at my work place, we spoke about how Harvey Norman's online marketing budget is HUGE, but their actions are limited, at the end of the day they dont want their online business to kill all their bricks and mortar shops!!
     
  4. snoopy

    snoopy Membership: VIP

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    A step in the right direction, but is it simply too late? Gut feeling is it probably won't get traction.
     
  5. zhenjie

    zhenjie Membership: VIP

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    Never too late. As long as its executed well and consumers want to buy them it could do well.
     
  6. Chris.C

    Chris.C Membership: VIP

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    Lucky for them Australian consumers are pretty slow as well... and it will be quite awhile before online retail growth phase is over.

    So if they get their sh*t together there is still time to win some market share, get some scale and not go the way of the dodo.
     
  7. neddy

    neddy Membership: VIP

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    Well they seem to be up and running - just got an email from them offering competitions / prizes and free delivery.

    I imagine they have a good base email list which would have been gleaned in part from David Jones Card members.

    [​IMG]
     
  8. James

    James Membership: VIP

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    David Jones is giving it a good crack, sure they might be late to the party but at least they are involved in a good way.

    I notice most of the site is now live they also have been pushing social a bit too - http://www.facebook.com/davidjonesstore

    At least the CEO is posting positive things about online too =)
     
  9. Mick

    Mick Membership: Community

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    Maybe they should have stayed offline...

    David Jones e-tail site bombs in online sale: Pulled offline for the afternoon. http://t.co/h3ar15w2
     
  10. Data Glasses

    Data Glasses Membership: VIP

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    Major f**k up
     
  11. goldnugget

    goldnugget Membership: Community

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    They arent looking too bad now :eek::D
     
  12. Mick

    Mick Membership: Community

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    After this evenings massive fail no... they look pretty good.. Lol