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CarLoans on a winner

Discussion in 'General Domain Discussion' started by DnEbook, Nov 6, 2013.

  1. DnEbook

    DnEbook Membership: VIP

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  2. snoopy

    snoopy Membership: VIP

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    Great name, but the claims sound far fetched.
     
  3. petermeadit

    petermeadit Membership: VIP

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    auDA Member:
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    Do you not agree that they could generate an extra $40 million in a 6 month period by selecting a premium domain?
     
  4. snoopy

    snoopy Membership: VIP

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    Yes I do not agree.

    How much actual money (profit) is actually being made form the name? If the potential is tens of millions it would not have taken 2 years to buy the name.

    I believe a name like this could potentially pay for itself in 4 months as claimed but I don't believe that means tens of millions of dollars. The important numbers are unfortunately missing from that story in favour of fluff.

    carloan.com.au claimed to have sold for 200k
    carloans.com.au sold for an unknown amount, claimed to have paid for itself in four months and generated $40 million.

    Something is not right here.
     
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  5. Ashman

    Ashman Membership: Trader

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    Is the website selling leads or making loans because the claim of $40M turnover in 6 months seems high.

    If the $40M turnover is referring to the amount of loans generated then that is misleading because making a loan is not turnover and should not be classified that way. Turnover is the interest and fees from granting the loan.
     
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  6. petermeadit

    petermeadit Membership: VIP

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    Say carloans.com.au sold for a similar amount so you have to make over 200k in 4 months, then how much can you make from each car loan and how many car loans do you need to sell? Also, you need to know how much less the $40 million was already being made through the site. I would only be guessing at these numbers, perhaps tens of thousands of car loans could bring in that kind of dosh?
     
  7. geodomains

    geodomains Membership: VIP

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    Well I know Shaun and he tells me in confidence how well they are going. I believe 60 staff work on the floor of the building they are in, they also have been doing TV ads.

    Lots of mouths to feed, I believe the figure could be turnover in loans, so how much profit is left, who knows.

    I wish I was turning over $100 million :)

    Don
     
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  8. James

    James Membership: VIP

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    Well my guess is 40 million is the amount of total loans they have done. Because if you work it out 40 million and the average loan is say 25k that is 1600 loans in total.

    Then if you look at the Organic and paid search market for the site and work of say a 5% Conversion or higher (give or take)

    I think these numbers are possible.
     
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  9. DomainNames

    DomainNames Membership: Community

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    Looks like the name was sold too cheap if it had such a massive affect and increased sales revenue.
     
  10. Shane

    Shane Membership: VIP

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    Yeah the figure would be referring to settled loans.

    Mortgage broking businesses always quote their performance as loans settled rather than revenue/turnover, and I imagine a car loan business would be no different.

    Regardless it's still bloody impressive.
     
  11. Chris.C

    Chris.C Membership: VIP

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    I hope NetFleet saw this and is thinking to themselves we need to get this guy in front of a camera to tell his story for a promo video - this is an awesome endorsement for the value of generic domains.
     
  12. daddybat

    daddybat Membership: Community

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    Having intimate knowledge of both this transaction, as well as the nature and size of this business, I can assure you that this story is entirely true.

    Shaun has done many domainers that are involved with premium domains a HUGE favor by revealing what most businesses are very reluctant to ever discuss.

    This success story will be referenced and quoted for YEARS to come! I know that I'll use it!

    There will also be an interview about this unique story on DomainSherpa.com, maybe posting Monday 11 November or so?
     
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  13. snoopy

    snoopy Membership: VIP

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    Hopefully some actual profit numbers will come out of it.
     
  14. FirstPageResults

    FirstPageResults Membership: VIP

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    Who cares about the accuracy of the numbers really, it's great PR and it sounds like they are doing well regardless.

    Shaun was a strong advocate of lead generation models from way back on this forum, and it's great to see that he has achieved something on this scale.
     
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  15. geodomains

    geodomains Membership: VIP

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    For those who have time to watch the video or listen to the interview, here is the link below.
    As Shaun states, companies don't relise in adwords or any other advertising the savings of having a keyword matching domain to the type of business products you are selling.

    http://www.domainsherpa.com/shaun-mcgowan-carloans-interview/

    Don
     
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  16. Bacon Farmer

    Bacon Farmer Membership: VIP

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    Congratulations. I'd love to hear how you got him across the line.
     
  17. Ashman

    Ashman Membership: Trader

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    The figures regarding claimed turnover are misleading and exposed in this interview by Michael Cyger. Some businesses should learn when and when not to do PR exercises. Shaun might be a good guy but his body language says it all when questioned about the claimed figures.

    [​IMG]

    Loans made and turnover are totally different.
     
  18. Shane

    Shane Membership: VIP

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    You're being far too harsh Ashman.

    Here's what I originally posted:
    And here's what Shaun said in the interview:
    Yes we all know that the figures quoted aren't strictly turnover, but that's how it works in the lending industry.

    Why do you have such a problem with a guy who has achieved so much as a domainer/developer/end user?
     
  19. Ashman

    Ashman Membership: Trader

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    Shane,

    A great domain acquisition there's no doubting that. I'm sure it will be a great success story for Shaun and his business too.

    However, for me the story fell short when the figures were disclosed in the way that they were.

    Then the interview with Shaun just reinforces that he does not appear to be confident in what he is tryiing to sell as a PR exercise.
     
  20. Chris.C

    Chris.C Membership: VIP

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    Since when has marketing and PR been about telling the truth...

    :confused: