eNIC Corporation, a Seattle-based Internet company that is the worldwide registry of the dot-cc top level domain (TLD) and the registrar for second level domain names within the dot-cc TLD, today announced that the registrant of beauty.cc sold the domain name for $1 million. It is the highest known transaction for a domain name not ending in .com.
"We're very excited that one of our key distribution partners, SamsDirect, has made this sale because it shows that dot-cc is rapidly gaining acceptance as an address with as much clout as dot-com," says Brian Cartmell, Chairman and CEO of eNIC Corporation. "However, in the excitement over the news of this sale there has been some misinformation circulating about who actually profits from the sale, which was made by a private registrant similar to the sale of business.com for $7.5 million last year."
While eNIC, as the worldwide dot-cc registry, is the repository of all functional information relating to registrations of dot-cc domain names, the company does not share in the proceeds of any secondary sales transactions by registrants nor does it actively solicit or promote any such secondary sales on behalf of dot-cc registrants. Rather, eNIC collects a standard fee for dot-cc domain name registrations at the time of registration.
"Obviously, the more popular the dot-cc domain becomes, the better for the Internet community," says Cartmell. "The beauty.cc sale will no doubt validate the worth of all dot-cc names now in use and those that will be registered in the future. It will also help to accelerate the public awareness of the fact that you don't have to be a dot-com to successfully operate on the Internet."