Black Friday and Cyber Monday EMDs

[chris]

Nothing overly new, but reinforces what most have said over the past few weeks here about EMDs.

BlackFriday.com, a domain name built into a website by Kevin Ham’s Reinvent, Inc. currently ranks #1 in Google for the exact match “Black Friday” term, that most likely drove millions of timely visitors to the website.

CyberMonday.com is a domain name owned by the National Retail Federation that advertises featured Cyber Monday deals, and it currently ranks #1 in Google for the exact match “Cyber Monday” term.

The next time you see an article about the dropping value of EMDs remember that Google IS targeting companies that have low quality websites on EMDs, but they don’t seem to be intentionally targeting high quality websites that use their EMDs as brands.

http://www.elliotsblog.com/blackfriday-com-and-cybermonday-com-emds-rank-0119

Cheers,
Chris