Bidding on Competitors Names (Adwords)

[duncan22]

In Australia you used to be able to file a trademark complaint to Google to stop anyone advertising on your trademark's search results. As of today/tomorrow (23rd/24th April) Adwords in Australia is falling in line with the rest of the world and you will be able to bid on competitors names and they will be able to bid on yours. There will still be limitations to using trademarks in the advert themselves.

Good idea to closely monitor any accounts you have got setup as your ads may automatically start appearing on competitors which could be a good thing or a bad thing.

Heres some info FYI:

Hello,

We are writing to inform you that we are revising our AdWords trademark policy. This revision may affect how we handle the trademark complaint you currently have on file with Google.

Beginning 23 April 2013, Google will no longer monitor or restrict keywords for ads in response to trademark complaints in China, Hong Kong, Macau, Taiwan, Australia, New Zealand, South Korea, and Brazil. This change will bring our procedure in line with our current approach to keywords in the rest of the world.

Please note that if your current complaint also concerned advertisers' use of certain trademark terms in their ad text, we will continue to investigate and take appropriate action regarding those ads. Complaints received prior to 23 April 2013 will continue to be processed under the current procedure; however, any investigation of keywords in the affected regions completed prior to 23 April 2013 will no longer apply to keywords after that date.

To learn more about this trademark policy revision, visit https://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=177578.

If you wish to update the parameters of your complaint because of this change, please visit our help center at http://support.google.com/adwordspolicy/bin/answer.py?hl=en&answer=2562124.


Sincerely,

Google AdWords Legal Support Team

 

[findtim]

thanks, interesting, maybe krogan is going to buy another 100 domains tomorrow?

tim

 

[DomainNames]

thanks, interesting, maybe krogan is going to buy another 100 domains tomorrow?

tim

yep...

1 diamond is far more valuable than 1,000 lumps of coal