It's actually 33,100 broad searches, 12 exacts, and 140 for the phrase. After you do the search you have to tick the boxes on the left sidebar under "Match Types". Exacts (enclosed in brackets [] ) is most important.
I agree - catchy maybe for a start-up, but they will look at alternatives unless your sale price is low enough. Chances are also that they'd be just looking for available domains and not hitting possible domains randomly to see what might be for sale. Not something I would buy, to be honest.
I don't think the domain itself would be worth much. But you could definitely build a brand on it with a kickstarter style business. As soon as I read the name that's the type of site that I envisaged. A big project, but also a hot area at the moment for the players that do it well.