.au wouldn't get consumer recognition for a long time.
Apart from buying these domain extensions to protect branding, is there any real consumer demand for them?
there will be consumer demand from the people who missed the boat early on and see it as a chance to grab a domain that a competitor already has as a dotcomau
thus taking all their hard work, promotional activity, branding along with them. its just not fair.
and then in the future from that moment it will beconfusing for the potential client of the websites which in business names is called " passing off " which will mean massive amounts of litigation, which will also lead to trademark litigation.
tim
Geez that escalated quickly.
Apart from buying these domain extensions to protect branding, is there any real consumer demand for them?
The question for this thread IS:
if auDA announced that .au would be implemented in 20** , would you stop purchasing dropped domains?
tim
I'd be first in line to rebrand my main business site with the shorter domain.
thats if you get it !
tim