April Fools Campaign Data

[James]

Hi All,
We ran an april fools campaign last week with a fake Google acquisition, all a bit of fun and it had decent reach - https://www.linkedin.com/pulse/how-we-generated-over-8736-visitors-our-april-fools-campaign-norquay
This type of campaign is not for all brands though its good for the type of businesses we work with.
James

 

[chris]

It's the one day I say to myself "just ignore everything" - but I still got suckered in on a few!!

 

[findtim]

nice work, my mind is clicking how to use it or at least the concept of a nice " bait and switch" campaign that doesn't offend.
tim

 

[Shane]

Nice one James.

I ran two this year after the success of last year's.

I ran one for my number plate site which managed reach of 24k on Facebook, and one for tradies which had reach of 43k.

Here are the links if anyone's interested...

https://www.traderisk.com.au/gov/handyman-trade-qualification.htm

http://www.numberplates.com.au/gov/privacy-plates-press-release.htm

I spent $30 across two boosted posts.

Neither came even close to last year's number plate one though, which totally blew up with reach well into six figures and just under 100,000 uniques to the website, not to mention a heap of links from car forums! Unfortunately this year's didn't go remotely close.

 

[James]

Nice one Shane, I especially like the Tradies one.

Next year we will do something bigger.