Just found a bottle of red and have accessed the sumo site - about to see if there is anything interesting in the video -
Heres a summary / running commentary while watching vids - might be a bit of shorthand sorry its Sat night .....
Section 1 ) All about content...some strange comments like they are still trying to figure out why blogging is good.
Section 2) What software to use ...they are all for wordpress ...Hmmm have to agree I launch all my new sites on wordpress just finished www.courierinternational.com.au this weekend. :They recommend a plugin called What would seth goddin do ...recommended for WP . ( Will have to check it out after the vids )
Then heaps of self promotion with their own WP plugin. Got bored ...switch to third vid
Section 3)
More about their products and the convertion rate....zzzzzzzz if you were not interested above ..Getting the feeling that this is an ad for them not a blogging for startups......
Switching and not interested in their product
Section 4 : The title is called " How Much Does it Cost " so I am guessing its about them again ....and I dont care
moving to section 5
Section 5 : Ok here we go creating content
They recommend Copyblogger.com - they like everything they say ......
Interesting some pages you create for traffic , some for conversion ......Nice
Actually interesting hearing them talk about content vs design ....optimise - howver do you have vision behind getting the conversion ....Worthwhile
The dude really shouldnt be wearing a vest .....sorry not related
Kissmetrics - I like this guy - he has his finger on the pulse - Vid just too driven to his program.
Lets see what else he has:
Hmmm seams to love Copyblogger.com ....Will have to check after ...Is this his site too....maybe
Section 6 ) Traffic
Guest blog - He wants guest blogs and he will publish ....
...Not too sure here rekons that 200 clicks from a blog is good....Hmmm thats not scalable volume
I guess its a good start ....however ..He does mention a good topic Guest blogging......interesting
Ohhh yeah ....he swears too ...good to see he is human
Talks about mashable vs seomoz
I love this modern day author stufff.....
APPSUMO heres a tip BUY GOOD WEBCAMS...( Ok I know its the customers ...)
Now we are checking his twitter account ....geee.....get on with it guys !!!
Got something good ....I did not know about cc in twitter....Call me silly however missed it
If you dont understand twitter / learn a little more - watch this for a tip
Section 7 ) Long term traffic
Talks twitter , facebook...two to three hours pr week , hubspot , back to guest blogging...
A few more sections....however I have tunned out ....Some light info for MEDIUM web marketers.. hope I helped
Cheers