Yep don't waste your time looking at Alexa. If you want accurate data then you need to use something like Hitwise
What makes this a good tool ??
Why is their data better i wonder
Yep don't waste your time looking at Alexa. If you want accurate data then you need to use something like Hitwise
I do look at alexa rankings as it can also show what keywords other sites countries etc are driving traffic to a particular site, I have seen many people claiming they have got thousands of unique visitors but the alexa tells a different story however it easy enough to fake alexa but this is easily picked out by country traffic referring sites.
Quite a few buyers won't buy a site that has a bad alexa rank, a good alexa can be the difference between the site selling for $xxx-$xxxxx.
I think Hitwise monitor 3m users so it's a decent sample. We used it for years and got a lot of value out of it.