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"7" Figure Sale

Discussion in 'Domain News' started by soj, Jan 6, 2012.

  1. soj

    soj Founder

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    I was reading about the sale of DUDU.com on SEDO for a cool $1 Million.

    The story is here on "The Domains": http://www.thedomains.com/2012/01/0...oving-once-again-you-have-to-know-your-buyer/

    Some excerpts:

     
    Last edited by a moderator: Jan 8, 2012
  2. James

    James Membership: VIP

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    Nice one lets some some of the pronounceable LLLL.com's I have are picked up by Dubai Money hehe =)
     
  3. DnEbook

    DnEbook Membership: VIP

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    I wonder if anyone here has jumped into the 'LLLL' .com/au market ??

    I have one repeating A domain but that's about it
     
  4. johno69

    johno69 Membership: VIP

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    auDA Member:
    Yes
    7 Figures :p
     
  5. snoopy

    snoopy Membership: VIP

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    I can just imagine the board meeting,

    What should we name this company?
    How about "DUDU"?
    Ok, is dudu.com available?
    Not sure. The website can be godudu.com though.
    Ok, good idea, register godudu.com and get Britney Spears to sing at the DUDU launch party.
    What does she charge.
    I don't know but offer her 1million United States dollars.

    .......2 weeks later

    I was speaking to a friend who knows a lot about the Internet.
    Yes
    He said that the web address of Dudu should match the name of the site
    Really??!!
    Yes, he said if the site is called DUDU, the web address should be DUDU.com rather than GODUDU.com.
    Ok, We must buy DUDU.com!
    How much should we offer?
    How about $10 million United States dollars!
    Maybe we can get it for even less!
    Yes! Offer $1million United States dollars!
    Great, we've made a wise decision here
     
  6. DnEbook

    DnEbook Membership: VIP

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    Do you think that's what happened with Hba .....oops Bupa
     
  7. payattention

    payattention Archived Member

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    BUPA is an acronym spacey.. I use to work there. Snoopy is probably spot on (as usual).
     
  8. aus11

    aus11 Membership: VIP

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    BUPA sounds like an internet start up. Not a fan of the name change personally.
     
  9. snoopy

    snoopy Membership: VIP

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    No idea what their logic actually was, but it was incredibly stupid however they came to the conclusion of paying a million dollars for the name. This is the kind of company that has a slim chance of surviving long term in my view.
     
  10. Shane

    Shane Membership: VIP

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    auDA Member:
    Yes
    It's an acronym of British United Provident Association. They acquired HBA & MBF during the last few years.
     
  11. aus11

    aus11 Membership: VIP

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    That's fair enough then, at least they didn't pluck the name out of utter randomness.

    But in saying that, if it is an acronym, shouldn't it be all capitals?
     
  12. Shane

    Shane Membership: VIP

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    auDA Member:
    Yes
    That would be an initialism. Generally acronyms are pronounceable and written as a normal word.

    There are a million different arguments with acronyms, abbreviations and initialisms though! :)
     
  13. Cooper Mills DomainLawyer

    Cooper Mills DomainLawyer Membership: VIP

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    auDA Member:
    Yes
    I agree, that adopting the name BUPA wasn't particularly a good idea, considering everyone already knew HBA, all of the years of marketing and brand recognition down the toilet.....anyhow I'm not in marketing, what would I know..
     
  14. Joel

    Joel Membership: Community

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    I've only been aware of Bupa for 5 years or so, but I've never heard of HBA before.
     
  15. aus11

    aus11 Membership: VIP

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    See we have MBF in QLD and I only heard about Bupa a couple of months ago when they rebranded the local office in our shopping center from MBF to Bupa.
     
  16. payattention

    payattention Archived Member

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    BUPA is a better known brand globally while HBA was really only known in Vic, MC in SA and MBF in NSW/QLD. From my own experience, it caused a lot of customer confusion. Long term it's probably a good change to put all 3 under the 1 parent brand.
     
  17. djuqa

    djuqa Membership: Trader

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    Exactly
    BUPA Is a MAJOR Player in Healthcare. Nursing homes, Retirement villages and Home Nursing services here in Aussie already besides a Couple Health Insurance funds.
    All of these dnTRADERS who had never heard of BUPA should have googled them or need to get out & about more.
     
  18. aus11

    aus11 Membership: VIP

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    Or maybe we are too young to need these services :D
     
  19. payattention

    payattention Archived Member

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    Younger people having babies cost funds more than old people believe it or not!
     
  20. aus11

    aus11 Membership: VIP

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    I was referring to the 'Nursing homes, Retirement villages and Home Nursing services' comment, but point well made.

    We have an 18month old, but don't have private health insurance so that's probably why I haven't paid attention to the different funds.