250 Pricing Pages Analysed

[chris]

Just came across a nice article where they looked at 250 SaaS pricing pages.

It's got a stack of good info:

The study’s highlights

Granted, there is quite a bit of data here. Here are the highlights of the study to make it easier to get some perspective.

The average number of packages is three and a half
Only 50 percent highlight a package as the best option
Just 69 percent of companies sell the benefits
81 percent organize prices low to high
38 percent list their most expensive package as ‘Contact us’
The most common call to action is ‘Buy Now’
36 percent don’t use a contrasting CTA color
63 percent offer a free trial
Just four percent of companies offer pricing on a sliding scale
81 percent of packages are named
Only six percent show a money back guarantee on-page
Now for a detailed dive into my findings and some great examples of pricing pages for your inspiration.

The full article is here:

http://thenextweb.com/insider/2015/12/18/i-analyzed-250-saas-pricing-pages-heres-what-i-found/

It's a good read and worth checking out!

 

[findtim]

GREAT article, and timely for me.
a must read even if yu get just 1 thing from it, if you know all this alreadt then good on you
tim