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10 Tips to Keep Email Out of the Spam Folder

Discussion in 'SEO & SEM Discussions' started by Christopher, Mar 9, 2016.

  1. Christopher

    Christopher Membership: Community

    Jun 13, 2014
    Likes Received:
    Great article by Sendgrid on tips for keeping your email out of the spam folder.

    Key points are.

    1. Be Compliant with the CAN-SPAM Act
    2. Avoid Spam Trigger Words and Phishing Phrases
    3. Include a Text Version of Your Email if You Are Sending HTML Emails
    4. Use Permission Marketing Techniques
    5. Use Spam Checkers Before Sending Your Emails
    6. Get Off Blacklists
    7. Maintain a Good Text to Image Ratio
    8. Avoid Spam Traps
    9. Avoid Large Attachments and Certain Attachment Types
    10. Make Sure Your DKIM, SPF, Sender-ID, and Domain Keys Are Set Up Properly