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10 Tips to Keep Email Out of the Spam Folder

Christopher

Top Contributor
Great article by Sendgrid on tips for keeping your email out of the spam folder.

Key points are.

1. Be Compliant with the CAN-SPAM Act
2. Avoid Spam Trigger Words and Phishing Phrases
3. Include a Text Version of Your Email if You Are Sending HTML Emails
4. Use Permission Marketing Techniques
5. Use Spam Checkers Before Sending Your Emails
6. Get Off Blacklists
7. Maintain a Good Text to Image Ratio
8. Avoid Spam Traps
9. Avoid Large Attachments and Certain Attachment Types
10. Make Sure Your DKIM, SPF, Sender-ID, and Domain Keys Are Set Up Properly

https://sendgrid.com/blog/10-tips-to-keep-email-out-of-the-spam-folder/
 

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