Google Search Quality Guidelines Update

The updates add guidelines on content expertise and interstitial pages, while lumping “E-A-T” in with “Page Quality.”

On Thursday, Google updated its Search Quality Evaluator Guidelines for the first time since July 2018. The refreshed guidelines add more detailed directions regarding interstitial pages and content creator expertise, and buckets “E-A-T” (Expertise, Authoritativeness, Trustworthiness) within “Page Quality” in certain sections.

Why we should care. The Search Quality Evaluator Guidelines are what human quality raters use to evaluate websites and SERPs. They don’t directly affect rankings but their judgments are used to improve Google’s search algorithm.

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