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New Gtld Problem?

Data Glasses

Top Contributor
I noticed that Roof Seal .Com .Au are now also using a .Melbourne ....... however when you go to the site you get a security warning, or at least I do.
 

snoopy

Top Contributor
What is the web address? I think these are franchises, would be surprised if the head office was silly enough to use a .melbourne (and fill the site with errors)
 

Data Glasses

Top Contributor
They lost money due to the fact I only noticed this via a Tv Commercial and then checked it out only to get a security warning
 

Data Glasses

Top Contributor
Ah just spotted the ad again, it's Roof/Dot/Melbourne not RoofSeal/Dot/Melbourne, I did not get a security warning this time,
 

snoopy

Top Contributor
I bet they don't promote it for long, even ignoring the bad extension it doesn't much much sense to shorten it to "roof".
 

snoopy

Top Contributor
I noticed that Roof Seal .Com .Au are now also using a .Melbourne ....... however when you go to the site you get a security warning, or at least I do.

The have now added the following to this ad “Enter roof.melbourne into your address bar” both voice and in big text. This has only been added in the last couple of weeks I would assume this is because they have figured out nobody knows that “roof.melbourne” is a web address.

I would give it another 6-12 months before they switch to a different extension.
 

snoopy

Top Contributor
Btw: if you enter roof.melbourne as a search there is PPC ads, a map and local listing before their site even shows, all competitors.

What a mess.
 

Data Glasses

Top Contributor
For me it is third under two adsense ads and just above the map.
This is the text in the ad "Affordable roof restoration services that add decades to the lifespan of your roof and increase the value of your home. Roof Seal - trusted for 30+ years."
~
Now if you look at the map, rooftop bar and other roof repairs services appear .... agreed, what a mess!
~
Now if I type in www. roof.melbourne it drops down to fifth ...under four adsense ads
 

snoopy

Top Contributor
For me it is third under two adsense ads and just above the map.
This is the text in the ad "Affordable roof restoration services that add decades to the lifespan of your roof and increase the value of your home. Roof Seal - trusted for 30+ years."
~
Now if you look at the map, rooftop bar and other roof repairs services appear .... agreed, what a mess!
~
Now if I type in www. roof.melbourne it drops down to fifth ...under four adsense ads

I think they have no clue what they are doing, probably listening to an inexperienced ad agency who has come up with a "great idea" to use that .melbourne domain. Now that the issue is obvious they have thought up a band aid solution of trying to teach people how to use that confusing address with giant text and extra spoken words. A train wreck that could have been easily avoided from the start.
 

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