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.Melbourne - It's a Dud

Is .Melbourne a dud?

  • Yes

    Votes: 27 79.4%
  • No

    Votes: 3 8.8%
  • Unsure

    Votes: 4 11.8%

  • Total voters
    34

snoopy

Top Contributor
As mentioned above, the nTLD's do tend to achieve better CTR's when it comes to organic search - which is definitely a ranking factor.

If new tlds had better CTR's then it would be very clear because SEM people would be using them in paid advertising, they'd be at the top of every second page.
 

snoopy

Top Contributor
The statement sounds accurate to me and would apply to any extension. It is not exactly a big claim.
 

DomainNames

Top Contributor
Contrary to popular belief around here, i have seen some positive organic movement when moving clients to .melbourne & .sydney domains. Majority of the time this was to escape an algorithmic penalty, so very hard to tell if the TLD itself played a role. I have seen vans driving around advertising their .melbourne websites so they do get used, when using a nTLD on your signage be sure to have a www. at the beginning as i believe the general population is not %100 familiar with nTLD's.

As mentioned above, the nTLD's do tend to achieve better CTR's when it comes to organic search - which is definitely a ranking factor.

Can you explain this in more detail:
"Contrary to popular belief around here, i have seen some positive organic movement when moving clients to .melbourne & .sydney domains."

1. What did they move from.
2. Why did they move.
3. What effort was put into the SEO etc after the move which had not been done before
4. What was the cost, time etc.
5. What is your evidence for this claim "nTLD's do tend to achieve better CTR's when it comes to organic search - which is definitely a ranking factor".
 

snoopy

Top Contributor
.melbourne looks to be a in a long term down trend now having peaked a few years ago at 11,500 registrations., now at 7,800 registrations. Looks the price just gets lower and lower, now down to $4.95 at some registrars but clearly this isn't enough to stop the shrinkage.

.Sydney seeing similar declines.
 

snoopy

Top Contributor
Funny think if you search on Namebio for .melbourne sales it doesn’t even have the extension as a criteria, presumably there has never been a recorded aftermarket sale.
 

Callum

Regular Member
Bit of a shame .melbourne & .sydney turned to shit. I still like them, have seen good organic CTR based on a few sites i've worked on.
 

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