In very basic terms, a back link is when Website A provides a hyperlink to Website B on their website. When this happens Website B is said to have a backlink from Website A. You may also hear of people refer to backlinks as inbound links.
Quality and relevant backlinks are ideal for SEO as they help to indicate to search engines that people have been paying attention to your site and therefore it must be important enough to share in search results. Just a word of warning, don’t try and scam the system by paying for or creating backlinks from just any old site. The search engines are quite advanced to pick up on this artificial backlinking and can blacklist you.
If you would like to know what backlinks your site has, this is known as backlink profiling. There are several useful tools which can help you out with this which we have listed below. If you have a tool to add to this list, please tell us about it on the resources forum.