Hi everyone,

I'm an editor who works with web content, business documents and books. I'm interested in information architecture and interaction design, and wondering if any of you take these things into account when designing your websites. I'm going to start sending out advertising material over the next month or so, and I'm just thinking about what the content should be.

Thanks,
Brooke

Welcome to DN Trade Brooke! I am very interested in your field as I enjoy writing (Particularly marketing-related and creative writing)

So your question is what copy should be in your ad in order to best target and appeal to web designers looking for higher content quality on their sites?

Hi techmo,

Exactly! Just wondering what is going to jump out at a designer (or any business owner who's thinking about creating or revamping a website, really). Web designers and ad agencies probably get a million promotional packs a week, so I guess I want to make sure I'm advertising my most relevant skills.

Welcome to the forum Brooke

Hi Brooke - a big welcome to DN Trade.

For those of us that don't like big words - - can you expand on this please? I think it is a really relevant subject.

Cheers, Admin (Ned)

welcome to the gang Brooke

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I'm trying to think for you, but I've got all these 'Unoriginal, been there said that' phrases floating in my head like 'Content that sells, not snubs, etc.', 'Content that's relevant, not redundant'

I suppose you could try playing with those synonym pitch-phrases, but I'll try and think of other things in the meantime.

Sorry! In a nutshell, information architecture is basically the process involved in structuring the website and its content so that the user can navigate the site easily, and that the text is relevant to the website's goals, aimed at the right audience and written specifically for the web. Interaction design takes into account the way people use the web when designing the content, navigation and functions of a website.

Yes, I definitely want to avoid being unoriginal! And I'm also wondering whether phrases like information architecture and interaction design would help or hinder me in terms of getting responses.

Interaction design maybe, but information architecture sounds a little too technical to appear in an ad - I know web designers are for the most part technical but from a marketing point of view would it not be better to stick to simpler, more succint English?