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Originally Posted by DavidL
talking of Adsense - just like Joe's letterbox my ads seem to be dominated by Google Adwords $75 vouchers.
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Time to turn image ads off?
I have never tried to filter out the Google Ads - I wonder how they'd feel about that...
Quote:
Originally Posted by snoopy
I think Google has been adding in pretty serious quality adjustments which has resulted in the outcome being quite different.
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Potentially - though I personally haven't seen anything on my sites that would suggest any sort of smartpricing unless it is done account wide (in that I don't normally see a CPC drop in short periods nor have I seen one over time).
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I think that is the issue, it is a completely different type of traffic, much lower quality, click fraud, accidental clicks, people who aren't really looking to buy etc
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Agreed the traffic is suspect, but businesses in turn just lower their bids for this sort of traffic. So there still should be increasing competition for the ad spots as more advertisers move onto the AdWords PPC platform so the trend should still generally be up for avg CPC even if it's not trending up for max CPC.