segator i'm not sure i get your point? was the domain parked? or a landing page pointed redirect?

what was the value in them buying it?

tim

The reason is business owners will very rarely develop a site on a domain they don't own or have no rights to buy. It isn't like a business leasing premises, if they lose those premises they can move down the street and they can't be kicked out overnight.

It is more like a business leasing their brand and being in the situation where their work could potentially being going to someone else or be scrapped in an instant.

It is one thing to say "leasing works really well for domainers". It is another thing entirely to convince a business owner it is a good idea, doesn't matter how long you've had the same mobile number for. If I were developing a site there is no way I'd lease a domain, I love being on the other end though.

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I think in general its a terrible idea for businesses to leasefor the points Snoopy raised above. A business owner in a retail premises can relocate easy taking their goodwill. A business owner on a leased domain stands to lose everything if the lease is not renewed. The name itself is tied to the domain name and not the mention all the marketing/seo/URL's that can't be redirected to a new domain.

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ZZ Design

Agreed. I guess the only slim reason they might have is for a short advertising campaign on a must have domain name...even then...

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wouldn't the solution then be to "never leave" ? eg: bathurstflorist.com.au and you are a florist in bathurst. Now the florist hasn't got a clue how to build a website nor manage and up-keep it but is GREAT at flower design, so the solution is to lease my "block of land that i have built a building on" , the florist gets a 5+5+5 lease and doesn't have to worry about it and i get the ongoing work guarenteeing my income from the domain name.

buy, build, lease

the reality is i am actually doing this for a different florist and she is very happy with the situation, its a whole piece of her business that earns her a GREAT revenue stream and i'm more of her employeee then her landlord but she can't sack me.

the reality is I don't fix the plumbing or repaint the walls as I farm that off to outsourcing so the whole thing self manages leaving me with passive income just because I bought the land first.

if anyone knows a bathurst florist give me a call, i got the name when it dropped last year for just $28 so my ROI is going to be very quick.

Great thread, as this is something I'm involved in as well.

The angle I take is for the business owner to lease the sites, and reallocate marketing expenses from other channels eg: yellow pages, local papers etc

They can test it out for a given period, and measure their ROI.

At the end of the day, as long as they're getting ROI, they'll be more than happy to keep leasing the site from you.

i try not to sell unless offered a ridiculous sum

so sydneyduo you would have to find once they commit to placing the website address on yellowpages, business cards etc then they have become committed for a long term.

when you say "given time period" , what would normally be yours?

tim

I've studied this option for a long time as a potential monetisation option, and as everyone says: You would need either complete mutual trust on both sides or a really god contract between the two parties.

It is quite risky I would think. Safer option would be to keep the site 'vendor-neutral' so to speak and work on becoming an authoritative site and sell advertising.

Do whatever you can to diversify traffic sources.

vendour neutral is not the option in my plan, if you refer back to earlier posts the paradigm here is "realestate"

good point rhythm about the complete trust, I have over 300 clients and not a single contract to be found in the last 10 years ! its all "handshake" agreements and ned will testify to this as we did a deal recently and it went like " bla bla", " yep blaa blaa back" , ok" thats my offer ned", "ok, tim i'll get back to you" , "ok tim, thats a deal, i'll send you an invoice" , and then tim pays.... the end.

and when i'm the "seller/leaser" thats what also happens. my brother goes MENTAL at me as he has a hot line to his lawyer and spends masses of money " locking things up" , its just who you are i guess? I trust people and i WANT to trust people.

very few times i have been ripped of, and when it has happened i just walk away but that person knows they broke the handshake .

its a WHOLE new world, my background is photography so the news that Kodak is closing down is an amazing indication of the new world order, it was enevitable as Agfa went down @ 5 years ago.

Why i mention Kodak is they WROTE the rules on photography, so why can't anyone write the rules on leasing domains, its realestate, so ryhthm you are right, either trust or contract.......... you both choose.

I think there is a market her for a "website leasing standard contract downloadable pdf website" just like a "$19.95 Will kit website" . I can't be bother to build it so if anyone takes up the challenge then email me the link as i want a contract NOW.

tim

I agree with everything you said - except I didn't say "blaa blaa". I'm more eloquent than that.

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