What are your thoughts on .it as a domain extension -

Oh Crap .it - the domain registry i was using was not working properly - love.it "available" and every other good keyword was available...It was blowing my mind until I realized that on other registries these domain names were not available.

I have a .it domain, and had to submit a good reason why I had it and what I was going to be using it for to have any chance of keeping it.

Seems more regulated than .au to me.

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I agree when it comes to making decisions about buying into an international extension its best to do some research - .uk.com looks attractive because there are so many keywords available along with .us.com but as secondary domains they may not gather enough value added traction even thou some hype on the contrary is out there amidst the net promoting it - plus i cant find good research on other country extensions - in fact I cant seem to find good reliable research data on aussie domains unless someone out-there can point me to it.

i did find something interesting last night whilst trolling through endless insignificant webpages... I came across a very odd yet interesting domain concept called dashworld.com you can basically create a domain like e-e as or you-you or big-com and be listed in there network for free...there are limitations but its unique; The concept is clever but there is uncertainty as to its validity -

It´s almost like with every ccTLD, you need to get a feeling for the Italian market, but in case of .it I would propose to find a reliable provider to ease registrations/transfers under TLD.it. At least in the past it was not that easy to registrate a domain(much paperwork).

There might be also a reason why .uk.com or .us.com look that attractive. Be careful about them, better to concentrate on originals. Be also careful with domains al la L-L.tld, usually they don´t sell very well.

Just my experience/opinion, maybe worth to mention, I know I am new in the forum.

Is .au.com still around at all?

Yes NR will be selling these until the cows come home.

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Is there a good story behind that domain? It's probably about 15 years ago but I remember a local PC shop had something like localcomputershop.au.com and I told him he had the domain around the wrong way; I had no clue at the time there was the .au.com "extension".

I don't think it's an "extension" by any means. Just NR happened to grab au.com back in the day and are maximizing their return by selling sub domains blended in with their other domain offerings.

I could be wrong but that's how it looks to me.

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I didn't mean to say it was an extension but I mean that it fools the eyes enough to make you think it could be (or at least it did 15 years ago).