But these benefits don't come cheaply -- or easily. ICANN charges at $185,000 per domain application, which Crawford says typically must include about 150 pages of policy documents.

Technical setup takes another $100,000 or so, he says, and upkeep can cost an additional $100,000 each year.

http://money.cnn.com/2011/06/20/tech...x.htm?iid=Lead

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I cant seem to find anyone that really wants these new TLDs, and there seems to be growing opposition. But I fear it is all probably too little too late..

http://www.theregister.co.uk/2011/09...by_corporates/