Finally - Page 2

Timmy · #11 03-08-10, 11:54 AM

Quote:

Originally Posted by Shaun McGowan

FPR - I was about 8 months ago and the CPC was nothing. How time changes. I have ran some test campaigns on FaceBook but now the CPC is around $0.40cents so until other marketing finishes (did an EDM), I am unable to effectively work out out if FB works for me at this rate.

Shaun, I have 25,000 mums on my newsletter for Every Ounce Counts. Recent survey of 2,500 showed that over 85% have children, 30% of which are 15+

If you are interested in running a promo, I can include you in my upcoming newsletter. Not sure how it would perform, but I can do better than $0.40 per click. I seem to have all their attention on Facebook this month pimping fuel vouchers, so there's another 4,100 people to shout at also.

=)

snoopy · #12 03-08-10, 11:57 AM

Quote:

Originally Posted by Shaun McGowan

Hi Guys,

Just thought I'd post some sales info.

I'm averaging around 18 sales per day. Not huge money, but again at $2.54 per app (this is what I make of the $3.99 - Apple take the other) it's a nice little earner.[/B]

This is very good going in my view. I'd imagine this is something that will sell well for a long time (with appropriate updates over time). A few more apps and you'd basically have the equivalent of a full time income from it. Maybe an app for P plate tests could be next? Can't recall if they do a written test or not.

Quote:

Originally Posted by Shaun McGowan

I'm hoping to increase sales to around 50 per day. I have a few fundamental issues though, things like, do young learner drivers 16+ actually have iPhones? Most of the app downloads now are those who are around 18+

Good thing for my app is longevity. My app each year has a new potential audience of 16 year olds. As long as the road rules don't change, I will not have to update the app.

As for marketing, I am promoting (albeit softly) the app on www.learnerstest.com.au, we have a few other sites which we will gradually add to.

We have a host of banners if anyone would like to volunteer having one on your site! (Apple pay commission for referrals)

But for those of you who are iPhone buffs, if you were to have a top game like Angry Birds, that would have netted you around $6-8 MILLION dollars by now. Thing is, every day new iPhone users arrive, wanting to download the best apps. If you have a great idea (in particular game) speak to an iPhone developer!

I wonder if it is worth experimenting with google adwords for it? Could target mobile devices and desktops.

Not sure about what % of 16 year old would have iphones, probably a % would have access to parents phones though. Probably something parents wouldn't mind paying for either.

FirstPageResults · #13 03-08-10, 12:06 PM

According to AdMob:

Quote:

74 percent of iPhone users are over the age of 25

http://iphone.tmcnet.com/news/2009/06/19/4235456.htm

A few more google seaches reveal similiar results... around 5% are 13-17 years old. Sounds accurate enough..

montecristo · #14 03-08-10, 01:40 PM

Everytime I'm in Vic Roads the majority of people sitting tests or waiting to sit tests are 20+ yr old Asians & Africans presumably fresh in Australia looking to get an Australian drivers licence. I think even Kiwis have to sit the test now too.
Targeting immigrant over 20 iPhone owners could show huge potential. They all have to re-sit a test irrespective of their age.

Oz. · #15 03-08-10, 02:44 PM

Quote:

Originally Posted by Shaun McGowan

Hi Guys,

Just thought I'd post some sales info.

I'm averaging around 18 sales per day. Not huge money, but again at $2.54 per app (this is what I make of the $3.99 - Apple take the other) it's a nice little earner.

I'm hoping to increase sales to around 50 per day. I have a few fundamental issues though, things like, do young learner drivers 16+ actually have iPhones? Most of the app downloads now are those who are around 18+

Good thing for my app is longevity. My app each year has a new potential audience of 16 year olds. As long as the road rules don't change, I will not have to update the app.

As for marketing, I am promoting (albeit softly) the app on www.learnerstest.com.au, we have a few other sites which we will gradually add to.

We have a host of banners if anyone would like to volunteer having one on your site! (Apple pay commission for referrals)

But for those of you who are iPhone buffs, if you were to have a top game like Angry Birds, that would have netted you around $6-8 MILLION dollars by now. Thing is, every day new iPhone users arrive, wanting to download the best apps. If you have a great idea (in particular game) speak to an iPhone developer!

One of my friend's 8 year old, and 6 year old boys both have iphones (prepaid), LOL! Get them while they are young

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