Hi all,

I see a few people on this forum seem to rely highly on exact match domains, I mean the Australian market is very slow in comparison to the US market, basically alot of websites are reporting on this trend and I have been testing this within about 20 verticals in the US for exact match domains, I see that currently the exact match domain power is slowly been phased out..I think what people need to do is focus on many different areas of SEO and not just rely on the exact match factors of the domain.

Check out this post -

http://www.seomoz.org/blog/exact-mat...r-time-limited


So yeah possibly it is time to re thing strategies? Or will you be keeping your old strategy.

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Nice find, James. Always good info from SEOmoz.

One thing he doesn't go into is CTR. Exact match domains deliver a big uptick in CTR which is very important for ranking. Would Google dampen their importance on CTR to address this? Or would they just put a dampner across all exact match domains to compensate?

Personally I don't think they need to act. Almost be definition, exacty match domains are likely to provide content that is extremely relevant to the searcher.

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CTR is a important factor for Paid search yes, but for organic search I think it is just one of the 200+ SEO metrics you need to look at..

Sure I think CTR and bounce rate in analytic do prop up on Googles radar if you site is doing crazy bounce rates then they know something is going on.

But yeah SEO Moz is great I have had a few of my publications posted on their blog in the past =)

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Run for the exits people...

Like I said this may take some time to hit the Australian market...Months, years maybe? Don't mind just thought it was an interesting article worth sharing on this forum =) I have 100s to articles like this =)

It is like Google product search, hits several markets overseas and no fixed date for an AU release.

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Interesting article but nothing of concern if you're running a trusted and established site which most exact match domains are due to their age.

Oh don't get me wrong - I wasn't panicking. My strategy doesn't rely solely on exact match. Most of the time these days I don't even look at exact matches of a keyword when looking to buy a domain, I value domains based on phrase match more, because being in the development game phrase match lets me know what other keyword phrases I can chase using SEO.

The exact match bonus is nice leg up when starting a site (ie it's always nice to see a bit of traffic trickle through as soon as you throw something up) but like all good systems, the inefficiencies are weeded out with time, so this is bad news for long tail domainers in the long run.

But hey, it just gives us all more incentive to make hay while the sun is still shining.

*puts on his hat and sunnies and gets back to work*

I'll stick to my 1 and 2 word generics anyday over longer purely seo based names

I cant remember the last time I went to a site like australianaccountingjobs.com.au etc instead of just jobs.com.au or sydneyaustraliarealestate.com.au instead of just realestate.com.au Also a biog hard to advertise and brand the longer names isnt it?

If its just seo and you cant get the better names then go for it and register the longer ones.. If you can afford it always buy the shorter better ones if you later want to sell them or the business you built that name on.

CTR is more than a metric for determining a ranking, it is traffic. I think what netfleet is mainly talking about is having a domain in the organic listings that is likely to encourage people to click because the site looks to exactly satisfy what they are looking for.

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There is some great graphs/data in the report for anyone looking for material to help sell domains.

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