End-User Domain Sales Strategy

DavidL · #1 10-11-10, 03:20 PM

Sold Fascinators [dot] com [dot] au yesterday on the Netfleet aftermarket auction. Domain paid for and transfered to a happy end-user.

Sold for $2,008 which I'm pretty happy with.

It ended up being a competitive bidding war between several end-users so I thought I'd share how I got them interested.

First, I searched through Google and made a shortlist of every website that sold fascinators in the organic results but especially the Adwords advertisers.

I skipped the ones who sold fascinators as a small side to their business and concentrated on those who specialised. If the term showed up in the Title or snippet of their homepage, than I included them. Surprisingly even as far as page 10 there were decent targets lined up.

So I got a shortlist of about 20, powered through ringing them up and getting straight to the point. Most were appreciative of the call and I got their email and said I'd send through details.

I then sent the following email:

Quote:

Please excuse the email out of the blue - I just wanted to let you know that the domain name XXX.com.au will sell tomorrow by public auction at 3pm EST right here - http://www.netfleet.com.au/index.php?a=auctions

I’m sure you recognise that this domain name is the best possible domain name for anyone selling XXX in Australia. It’s what we in the trade, call the ‘category killer’ – it actually defines the industry and therefore delivers a brand and authority that no other domain can match.

It’s also a generic domain that can put you right at the top of Google. I know you have your existing brand but what proportion of potential customers are searching for your company name rather than a generic domain? Aside from that, if they are looking for you, they’ll find you but this domain name is about attracting other customers – brand new customers.

I also do not advocate trying to ‘replace’ your current brand or reputation. This is an opportunity to build a lead-generating website to support your existing business.

Anyway, it sells at 3pm tomorrow so if you do have an interest, please register at Netfleet and then place a proxy bid and cross your fingers!

I’ve attached some more info and also invite you to have a look at a video on generic domains for small business - http://www.netfleet.com.au/blog/aust...-domain-names/

If you have any questions, please give me a call on 0414 XXX XXX

Otherwise Happy Bidding and best of luck with your business!

Best regards

David

And I attached the PDF found here http://www.netfleet.com.au/index.php?a=news&id=54

This approach obviously worked - the key was getting as many as possible potential buyers into a competitive environment

All up took around 2 hours to do all that. Hope this little story is of use to someone

Timmy · #2 10-11-10, 03:35 PM

Nice work David. Definitely good info for all members to consider when their names are hitting the auctions - if everyone did 20 per week for each name then hundreds more people will be educated about the auctions also.

DomainNames · #3 10-11-10, 03:55 PM

Awesome work imagine doing that every day of the week and making $14,000+ a week with 2 hours a days work..

congratulations... just proves there is no better way to make an awesome ROI than generic domain names.. many people want them and will bid for them once they are aware of the opportunity and use they have in addition to companies existing brands etc

Chumby · #4 10-11-10, 07:07 PM

Well done and a nice strategy.

Would you use the same technique for peoples first names?

Cheers
Chumby

Honan · #5 10-11-10, 11:01 PM

Very nice David
Would you do that for all my names on this weeks auctions, please?

DavidL · #6 12-11-10, 12:51 PM

Quote:

Originally Posted by Timmy

Nice work David. Definitely good info for all members to consider when their names are hitting the auctions - if everyone did 20 per week for each name then hundreds more people will be educated about the auctions also.

That's very true - even the people who don't buy will have a marginally greater idea about domains

Quote:

Originally Posted by DomainNames

Awesome work imagine doing that every day of the week and making $14,000+ a week with 2 hours a days work..

congratulations... just proves there is no better way to make an awesome ROI than generic domain names.. many people want them and will bid for them once they are aware of the opportunity and use they have in addition to companies existing brands etc

Thanks! The thing is you need to be able to replace your stock at a wholesale value so to speak but this is possible with a mixture of hand reg, drop catches and the aftermarket listings. I think Fascinators.com.au dropped ealier this year with a high bid of around $300 for example

Quote:

Originally Posted by Chumby

Well done and a nice strategy.

Would you use the same technique for peoples first names?

Cheers
Chumby

I guess for that you'd have to use another strategy as the commercial value is perhaps not as obvious. What you do have is a huge target market though - likely to be bigger than any generic industry term. Question is getting in contact with them. PM me if you need to do this.

Quote:

Originally Posted by i sold grandma

Very nice David
Would you do that for all my names on this weeks auctions, please?

No

Honan · #7 12-11-10, 03:42 PM

Hey David
When you said "tomorrow" in the email, did you mean the auction ended tomorrow ( last week ) or did you mean it started tomorrow (2 weeks ago)?

J

spacey · #8 12-11-10, 05:44 PM

well done and educated a few along the way who then discussed it at dinner with people who then ........

well you get the idea !

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