The economic value and impact of .au web addresses

AnthonyP · #1 18-01-12, 10:50 AM

The .au Domain Administration (auDA), AusRegistry and Deloitte Access Economics have released the first ever report into the economic value and impact of .au web addresses.

http://ausregistry.com.au/research/

Some really cool insight into the growth of the .au Market, and includes an infographic which we all love.

http://ausregistry.com.au/research/A...nfographic.jpg

Cooper Mills DomainLawyer · #2 18-01-12, 10:57 AM

Fantastic information resource Anthony - it is interesting to see that over 4300 people are employed in this industry with a value of almost half a billion dollars!

AnthonyP · #3 18-01-12, 11:12 AM

It is great to see that there are only 0.61 registrations per business in the major cities, so there is still plenty of room for growth.

DavidL · #4 18-01-12, 11:13 AM

Yeah some nice stats there.

Here's a question - just thinking conceptually how do you think the value of domains would relate to the number of domains registered?

Ie would a 600% increase in domains registrations imply a linear or exponential increase in values? There has to be some relationship...

segator · #5 18-01-12, 11:30 AM

perfect ad opportunity for NF AMA ...from The Australian news site today..

"Australian website numbers explode"
http://www.theaustralian.com.au/aust...-1226246956591

snoopy · #6 18-01-12, 03:29 PM

Quote:

Originally Posted by DavidL

Ie would a 600% increase in domains registrations imply a linear or exponential increase in values? There has to be some relationship...

No, only a very loose relationship.

Best example are when values fall alot, eg dot com crash, .mobi bust whilst registration numbers will typically fall by a far smaller amount.

A lot of markets have fairly minimal value across the board (no real liquidity, only the very best really worth something) but might experience a fairly good rise in registrations.

DavidL · #7 18-01-12, 04:08 PM

Quote:

Originally Posted by snoopy

No, only a very loose relationship.

Best example are when values fall alot, eg dot com crash, .mobi bust whilst registration numbers will typically fall by a far smaller amount.

A lot of markets have fairly minimal value across the board (no real liquidity, only the very best really worth something) but might experience a fairly good rise in registrations.

I think it's probably tighter for markets that don't have a huge degree of speculation & investment don't you think?

Any market (domain or otherwise) that is underpinned by speculative investment is going to be volatile - assets will fluctuate on a lot of other things other than supply and demand.

I would suggest that .au is more in this camp than many other extensions so .au domain values probably do have a closer relationship to domain numbers. I also think this might be exponential too...

DavidL · #8 20-01-12, 02:45 PM

Been quite a bit of press on this one which is good to see.

http://www.smh.com.au/technology/tec...118-1q5a8.html

http://www.news.com.au/technology/pa...-1226246885325

http://www.gizmodo.com.au/2012/01/th...rth-the-money/

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