Anyone had a look at DJ's latest eCommerce effort?

They used to be partially online years ago, then abandoned it.

Now they're back in it: http://www.davidjones.com.au/

What do you think?

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I know a guy who's working at the warehouse that deals with all the online orders etc and he's got constant work as a temp so it sounds like they're doing pretty well

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I think for such a traditional company at least they are giving it a shot. If you have ever worked on ecommerce with a traditional company you know changes take months if not years.

David Jones are no where near like Kogan they are very much so a offline centered company.

Taking a look at this page but some of the gifts are pricey but too hehe =)

http://www2.davidjones.com.au/shop-o...-day-gifts.jsp

But Mum is worth it =)

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I guess SEO doesn't really matter as much when you have a brand name like DJ's but check out site:http://www.davidjones.com.au/ anyway its interesting(bad).

Site could use an update as well, it hugs the left of my browser while the right is empty; annoying.

James; if I'm shopping online for my mother, I'm hitting up http://www.RejectShop.com.au instead :P