I've been developing this site over the last couple of months, but I can't get it to rank for anything other than the full domain name.

The site is www.buildersinsurance.com.au

I have plenty of other similar insurance websites and have been able to rank them fairly easily, but this one's not even in the first 30 pages...

The content is all original, there are no dodgy links and I can't think of any other reasons why it's not ranking. The domain was bought in the aftermarket.

Any ideas?

Thanks

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SMSF

Could it be a possible Sandbox you received early on? If you haven't broken first 30 pages in a while it certainly seems like something is holding it back. Definitely don't see anything SEO or Content wise wrong with your site at first glance.

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I'm not sure about the sandboxing, I've never experienced this with a new website.

PS. Love the new ZZ site!

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SMSF

How long has it been live Shane? Also do you have Google Webmaster Tools setup? If so any messages?

ahh man now I feel like licorice allsorts

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Index > Rank > Monetise

sitting pretty at #436 for me

I can't honestly say with confidence what would be holding you back. Sometimes it just feels like there's a completely random "golden ticket" that some sites get that others don't.

Found a couple of 404's
accident-and-illness-insurance.htm (linked from your [brand]-builders-insurance.htm pages (6 of them))
income-protection.htm (linked from homepage)

two instances of the homepage / and /index.html
might wanna 301 index.html to /

that's all fairly trivial stuff, though

the links aren't dodgy but goog might think they look a bit "paid". A bit of diversity wouldn't go astray.

Perhaps link out to some authoritative sites?

brilliant! at last an honest seo guarantee

It's been live for around two months, and I setup Webmaster Tools a few weeks ago to see if there were any problems.

There were no messages, but there were a few crawl errors for pages I hadn't setup properly. Those have been fixed, and everything is looking okay.

Thanks Joe, just fixed up those two errors.

I'll just keep adding content and links and hopefully things will improve.

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SMSF

Potential reasons -

- Title tag too optimized (go for more natural)
- Competitors have way more links.
- Un-natural link profile 1 anchor text, looks paid.
- domain age and authority too could come into play.

focus on quality content, quality links, natural website building.

Regards

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All fair points, but I've used the same strategy on other insurance websites for which I rank number 1 or at least page 1.

If I was down on page 2 or 3 I could understand, but not even in the first 30 pages? There has to be something more to it...

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SMSF

But the problem here is that your strategy is not working for this niche, hence why you need to try something different, I was just giving you a few ideas.

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Backlinks
For Professional SEO and Social Media Consulting from a well known local consultant, Linkbuilding and more email: contact(at)professionalseo.com.au (Say you are from DNTrade, too be looked after!)

On-page optimisation looks really good... backlinks are a bit weak but as you say nothing to deserve such poor ranking.

It's a competitive niche but that doesn't explain it all. One thing of note is that you are also competing with 'building insurance' as Google relates those two words which makes it even tougher.

But I agree - there's something more to it...

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